The Marketers blog aims to bridge the gap between marketing students, non-marketing students and pretty much anyone who’s interested in marketing! With sections spanning news both fresh and old, strategies clever and cliche, and products all exciting, we hope you have a good time here! Do write to us at themarketers@email.iimcal.ac.in.

Team Marketers is comprised of a motley crew of talentless people, who, through a mixture of clumsy coruscation and perplexed perspicacity, have managed to land themselves with a job description which involves the words ‘marketing’ and ‘blogging’- which, come to think of it, is what they wanted in the first place. While they appreciate any feedback you may have to give, in case of any problems, they will appreciate it if you approach them through an email rather than a lawsuit!

Ayush Kapoor is a student of IIM Calcutta, Batch of 2012. He considers himself an aberration in reality, often thinking how such a perfect specimen of human race as himself can exist and yet not be more famous. His IQ is above 170 and he looks better then Tom Cruise. Having excelled at all the sports he has ever played and read all the books that ever mattered his sense of superiority is hardly uncalled for. He  revolutionized the field by discovery of cold fusion ( tough luck CV!! ) as a Metallurgical Engineer, now he thinks it is time to bring some order in world of Marketing. He has already got requests from Mr. Kotler to accept his rightful title of Marketing Guru. (This is what happen when people get the liberty to introduce themselves)

Chandrasekhar V is a student of IIM Calcutta, Batch of 2012. Apart from donning colourful capes and being a regular Super-Hero protecting your city at night he also thinks that he will, one day, find out why the “Paris Hilton show” got hit by recession. In his spare time he makes sure that he spoils everyone elses spare time by telling them things they will never be able to use for the rest of their life. Carrying forward his goal of “utter nonsense for the world” , using the skill sets obtained while doing his B.Tech in Electronics and Communication, he will one day discover cold fusion.

Gaurav Pareek is a PGDM-2012 student at Indian Institute of Management Calcutta. When not day-dreaming you would find him reading fiction or whiling his time through guff being doled out by newspapers these days. He does write too, how many people understand is another thing all together! He also is into music, gaming, movies or any other activity which can take him to an alternate world, again that when he is not dreaming. His role model is the ‘clown’ and he wishes to perfect his act one day, entertaining the world in the process. A request to readers to help rehabilitate this crazy writer by giving regular feedback, he may be reached at gauravp2012@email.iimcal.ac.in

Vaibhav Tiwari, currently a PGDM student (2010-2012) at IIM Calcutta, is a mechanical engineer from NIT Warangal. He loves branding and has had stints in professional copywriting to his credit. He also harbours temptations for engines, poetry and wordplay. He is constantly shocked by the love and hate relationships he has with ideas and things. He can be reached atvaibhavt2012@email.iimcal.ac.in

Nawang Chhetan, is a 1st year PGDM Student at IIM Calcutta, he studied Computer Science at IIT Kharagpur from 2001-05. Over the years he has realized, soccer is the only consistency in his life. An ardent Arsenal fan, loves watching premiership over beer with friends.

Sahil Dev is a student at IIM Calcutta, batch of 2010-12. He had an enriching experience interning with the marketing department of Nestle India Ltd. during summer internship.He holds a bachelors degree in Electronics and Communication Engineering from NSIT, Delhi University. Apart from studies, he likes photography, reading about brands, watching different sports and discussing vague topics endlessly. He can be reached at sahild2012@email.iimcal.ac.in

Abhishek Kumar is a PGDM (2010) student at IIM Calcutta. He is a tech junkie and always wonders what he is doing in an MBA institute. Marketing has always kept his hopes alive. He has a dream of conquering the world through advertisements. Designing is his passion. Write to him at abhishekk2012@email.iimcal.ac.in

 
Jaspreet Singh Batra is a PGDM-2012 student at Indian Institute of
Management Calcutta. He holds a Bachelor of Engineering degree in Mechanical Engineering from Punjab Engineering College (PEC), Chandigarh. He may be reached at jaspreets2012@email.iimcal.ac.in.

Mathew Vipin Thomas is a PGDM (2012) student at IIM Calcutta. Vipin graduated from the Birla Institute of Technology, Ranchi in 2006 with a Bachelor’s degree in Electronics and Communications engineering. He loves travelling, loves music and wastes the rest of his time browsing the Times of India, FB, gmail etc. Even as a child he loved surfing channels on the Television and so, now firmly believes that old habits die hard. He picks up a book once in a while, goes swimming once in a while, gets hooked onto a TV series once in a while and usually never fills up the ‘About me’ section in any website. He can be reached at thomasm2012@email.iimcal.ac.in

The site owes its existence to two teams at IIM Calcutta, Team Intaglio and Marcell, which provided the site with all possible resources at the start.

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