I think that maybe wily old Bill may have quite liked that line! Only that my revelation has to do with the bottom of the economic pyramid. I’ll give you a moment to settle matters with your thoughts, just in case you happen to have a relentlessly imaginative mind.
Being an Indian, one never really has to discover the Bottom of the Pyramid. It’s out there on the streets staring right at you, ever since you can remember. It’s unlikely that you just happened to stumble upon it one mid-summer’s night. …

FMCG:
1. Cocal Cola and Nestle extend joint venture for tea in India
Coca-Cola is extending its global joint venture with Nestle for ready-to-drink tea — Beverage Partners Worldwide — to India, at a time when a joint venture between its archrival PepsiCo India and Tata Tea for functional beverages is on the verge of being kicked off. Economic Times
2. Tata Motors overtakes RIL as the most valuable brand in India.
You don’t get to drive past Reliance Industries everyday. But that’s exactly what Tata Motors has done in the 2010 edition of India’s …

FMCG:
1. Hat-trick for Nokia: India’s Most Trusted Brand for third time in a row
If Nokia manages to hold on to its position as India’s Most Trusted Brand in 2011, it will have equaled a feat previously accomplished by just one brand: Colgate — winning India’s Most Trusted Brand title four years in a row.
At first glance, though, the battle for number one spot would appear to be a contest of un-equals. Colgate was voted India’s Most Trusted Brand the maximum number of times, and has never relinquished its position as …

FMCG:
1. Did you know that Unilever stalks its customers with GPS trackers secretly placed in laundry detergent boxes? Natural News
2. Smile and you will  get an ice cream. Unilever and SapientNitro have come out with a smile-activated vending machine, as part of Unilever’s ‘Share Happy’ campaign. Business Standard
3. Godrej Consumer Products (GCPL) today said it was in talks with Procter & Gamble (P&G) to give up its licence to sell air freshener brand ‘Ambipur’ in India. Business Standard
Personalities:
1. Bollywood’s ad race sparks image fears
Finally, some sense of one image …

Billboards, radio ads, television ads, television program sponsorships, movie product placements, online…  what’s next! All this while, marketers have been coming up with innovative promotion techniques, trying to get the customers engaged with the brand.
HUL takes it to the next level with Cornetto Luv Reels, makes a full-fledged 45 minutes movie series. Wall’s Cornetto has come up with a plan to launch a series of short movies, created by aspiring artistes. Nearly all of the crew for the movies comprises of upcoming actors, directors etc. Although it is not very …

Fresh from the Market is now back with a bang! Check this space weekly for marketing updates from the world of FMCG, sports and personalities, automobiles, media, print, entertainment and a whole lot more. Read on-
FMCG
1. Procter & Gamble will next week become the latest major multi-national company to sign up as a sponsor of the International Olympic Committee (IOC) in a deal that will include London 2012. Inside the Games
2. Seven major food and beverage companies have signed a unique pledge committing themselves to responsible advertising and marketing to …