“Influence in society is a capital which has to be economized if it is to last.”
- Leo Tolstoy
If you’ve been to B-School, there’s a fairly good chance that you’ve read HBR’s case study on Netflix. For those of you who 1) went but exercised their choice to not read 2) haven’t heard of the company, the HBR case study describes how Netflix’s innovative model for delivering DVDs through mail services helped them establish a competitive advantage that put a large chunk of their competition, the traditional brick-and-mortar video rentals, out of …

With the launch of Nano, Tata became a world-wide story in a way no other Indian industrial group has been able to become. However, today’s post is about their first foray into the small/mid-size car segment in India which happened way back in 1998 with Indica. Maruti-Suzuki was the leader in the small car segment (Class A) and as is Tata’s wont, they created a new segment with Indica – that of small big car, larger than Maruti 800 and cheaper than the available Class B variants. Also, confident due …

Following are some of the important articles published on the world wide web regarding the recent developments in Indian marketing perspective:
1. Small is the new big! The story that started with the success of Colgate (East Asia) and Chic shampoo has continued to other product categories as well. While small packs were initially targeted at the rural consumers, they have now caught up with all markets. Hindu Business line describes how low unit packs of Britannia, Cadbury and even Vodafone have flown off the shelves.
Read full story at: The Hindu …