While India prepares itself for the final month of the CAT season (I am still astonished that people don’t realize that the CAT derives its name from the only Common Animal Type, namely the cat, missing from the Chinese calendar; a consequence of strained diplomatic ties with China post the Sino-India War of 1962), we at The Marketers felt it would be a good idea to write a short article that attempts to give MBA aspirants some basic insight into the world of marketing.
Airtel recently released a new print and …

Nearly everybody fell in love with the Jaago Re campaign of Tata Tea. The campaign showed simple aspects of our daily life, highlighted on how we have forgotten our basic duties as citizens of India, and urged the audience to ‘wake up’. These set of ads stood out of the crowd, who mostly focused on the functional aspect of tea. There have been some attempts by other players to build emotional associations; one that comes to mind is by ‘Bagh Bakri’ Tea, which claims to revive family ties. However, they …

FMCG:
1. Cocal Cola and Nestle extend joint venture for tea in India
Coca-Cola is extending its global joint venture with Nestle for ready-to-drink tea — Beverage Partners Worldwide — to India, at a time when a joint venture between its archrival PepsiCo India and Tata Tea for functional beverages is on the verge of being kicked off. Economic Times
2. Tata Motors overtakes RIL as the most valuable brand in India.
You don’t get to drive past Reliance Industries everyday. But that’s exactly what Tata Motors has done in the 2010 edition of India’s …

Some of the latest developments in the marketing world are:
1) Active and effective marketing strategies, launch of new brands and shrewd re-pricing have helped Tata Tea emerge as the market leader in the Rs 7000 crore Indian Tea market.  Find out more at: Financial Express
2) Food prices have hit a decade’s high of almost 20%. Meanwhile, top brands and players in the food industry are left with few options to deal with the situation.  Find out how big brands are dealing with the current scenario at: Economic Times
3) Sara Lee …