The Nano, if you recall, took its avatar to rescue the struggling section of the Indian middle class families to thundering applause from the world in general. The car is widely seen as a fine case of using a company’s PR machinery effectively for marketing a product. And it is not difficult to see reason in the argument – before spending a single rupee towards marketing the product, everyone was already talking about the car. The cacophony grew louder as the product was first unveiled in 2008 and broke to …

“Influence in society is a capital which has to be economized if it is to last.”
- Leo Tolstoy
If you’ve been to B-School, there’s a fairly good chance that you’ve read HBR’s case study on Netflix. For those of you who 1) went but exercised their choice to not read 2) haven’t heard of the company, the HBR case study describes how Netflix’s innovative model for delivering DVDs through mail services helped them establish a competitive advantage that put a large chunk of their competition, the traditional brick-and-mortar video rentals, out of …

FMCG:
1. Cocal Cola and Nestle extend joint venture for tea in India
Coca-Cola is extending its global joint venture with Nestle for ready-to-drink tea — Beverage Partners Worldwide — to India, at a time when a joint venture between its archrival PepsiCo India and Tata Tea for functional beverages is on the verge of being kicked off. Economic Times
2. Tata Motors overtakes RIL as the most valuable brand in India.
You don’t get to drive past Reliance Industries everyday. But that’s exactly what Tata Motors has done in the 2010 edition of India’s …