In the year 1977 Coca-Cola exited the Indian soft drink market. As soon as the giant left, others came out to play. Mohan Meakins, Modern Bakers, Pure Drink; Companies you won’t even recognize today, and brands you might have never heard of ruled the Indian soft drink market from 1977-1988. Why today, soft drink brands ‘Double-7’, ‘Mary & Puck up’ or ‘Thrill’ doesn’t make any sense to us?, Why today, we don’t even know that McDowell’s at one point of time owned three different soft drink brands. It is because …

Mr. Shailesh Chaturvedi has been working with Tommy Hilfiger India since 2006. An engineer & MBA by education, he has been working in the apparel industry for the last 18 years. In the past, he has worked with Benetton in the Hong Kong office. Further, he has been involved with some of the legendary brands like Louis Philippe, Allen Solly, Esprit & Van Heusen while working with Madura Garments.
Today, he shares insights about the Indian premium apparel market. Further, he talks about the various ingredients necessary for a premium apparel …

Shopper’s Stop was launched by K Raheja Corp. in October 1991, with the objective of being a men’s ready to wear store. However, it soon grew into a complete lifestyle store, and changed the concept of organised retail in India along the way. It provided its customers with an international standard of shopping.  Its wide range of merchandise, exclusive shop-in-shop counters of international brands and world class customer support were enough to woo the Indian consumer in 1991, and firmly establish itself in the retail industry.
However, it started facing tough …