FMCG:
1. Cocal Cola and Nestle extend joint venture for tea in India
Coca-Cola is extending its global joint venture with Nestle for ready-to-drink tea — Beverage Partners Worldwide — to India, at a time when a joint venture between its archrival PepsiCo India and Tata Tea for functional beverages is on the verge of being kicked off. Economic Times
2. Tata Motors overtakes RIL as the most valuable brand in India.
You don’t get to drive past Reliance Industries everyday. But that’s exactly what Tata Motors has done in the 2010 edition of India’s …

FMCG:
1. P&G on Lookout for `Global Brands’
Procter & Gamble Co. Chief Executive Officer Bob McDonaldsays his company is on the lookout for brands with international appeal. “I’d love to buy more global brands,” McDonald said in a Sept. 2 interview at Bloomberg headquarters in New York. Read More: Bloomberg
2. P&G starts building Asia’s largest distribution center in Guangzhou
In an initiative which will cost more than $100 million, P&G has started construction of a warehouse which will be the largest in Asia and second largest in the world, in Guangzhou. Investments costs …

FMCG:
1. Did you know that Unilever stalks its customers with GPS trackers secretly placed in laundry detergent boxes? Natural News
2. Smile and you will  get an ice cream. Unilever and SapientNitro have come out with a smile-activated vending machine, as part of Unilever’s ‘Share Happy’ campaign. Business Standard
3. Godrej Consumer Products (GCPL) today said it was in talks with Procter & Gamble (P&G) to give up its licence to sell air freshener brand ‘Ambipur’ in India. Business Standard
Personalities:
1. Bollywood’s ad race sparks image fears
Finally, some sense of one image …

FMCG:
1.  Ambush Marketing at its very best. Find out how HUL managed to ambush arch rival P&G’s grand plans in Mumbai. Economic Times
2. Marketing through social media websites is the latest trend, with an increasing number of companies opting for this route. Find out how Old Spice used it to their advantage at My Customer
3. P&G has stepped into the e-commerce market through the launch of its eStore which is expected to have a significant impact on its future prospects. Trefis
Media, Web and Entertainment:
1. With a strong domination in the …

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FMCG
1. Procter & Gamble will next week become the latest major multi-national company to sign up as a sponsor of the International Olympic Committee (IOC) in a deal that will include London 2012. Inside the Games
2. Seven major food and beverage companies have signed a unique pledge committing themselves to responsible advertising and marketing to …

At first glance, the numbers seem to speak for themselves. 2009 net sales –  $79.0 billion. While other companies were floundering in the midst of a recession, P&G held its own, and still maintains its position as the world’s largest consumer goods company. As grand as it may seem though, this is the culmination of over hundred years of marketing excellence. Perhaps the best place to begin would be at the very beginning itself.
Like all other companies which have survived the test of time, P&G too has a story behind …