A pink tractor costs $3.50, a Breton horse costs $4.40 and a chicken costs $1.40. What am I talking about? Farmville, of course. The biggest rage and the most popular application on Facebook, it is the magic pill which has set Zynga on track to pocket close to $835 million this year. Farmville and Mafia Wars are the latest success stories on the internet and they make money by selling virtual goods online; these goods help users move forward in the games. Today, Farmville has more than 60 million regular …

FMCG:
1. P&G on Lookout for `Global Brands’
Procter & Gamble Co. Chief Executive Officer Bob McDonaldsays his company is on the lookout for brands with international appeal. “I’d love to buy more global brands,” McDonald said in a Sept. 2 interview at Bloomberg headquarters in New York. Read More: Bloomberg
2. P&G starts building Asia’s largest distribution center in Guangzhou
In an initiative which will cost more than $100 million, P&G has started construction of a warehouse which will be the largest in Asia and second largest in the world, in Guangzhou. Investments costs …

Billboards, radio ads, television ads, television program sponsorships, movie product placements, online…  what’s next! All this while, marketers have been coming up with innovative promotion techniques, trying to get the customers engaged with the brand.
HUL takes it to the next level with Cornetto Luv Reels, makes a full-fledged 45 minutes movie series. Wall’s Cornetto has come up with a plan to launch a series of short movies, created by aspiring artistes. Nearly all of the crew for the movies comprises of upcoming actors, directors etc. Although it is not very …