There is something about the Kentucky Fried Chicken store in South Kolkata’s upscale mall, South City. It pulses with activity and is often the busiest restaurant in the mall’s sizeable food court. Long lines of customers wait patiently to place their order as cashier staff in their cherry red “Lickonomics” t-shirts flash smiles as bright as the outlet’s neon lights. Behind the scenes, cooks, cleaners, burger-flippers, managerial staff and other employees zip back and forth energetically.

What is KFC’s secret? Is it Colonel Sander’s World Famous Original Recipe Chicken rubbed with …

According to popular wisdom, a  good brand is supposed to be one that sticks in the mind of the consumers, one which spells out a clear message and has its own unique space in the targets mind. However, sometimes you find that the niche positioning which you have worked so hard to get is becoming redundant. At this stage, it becomes important to ask yourself – Do I need to inject some fresh vitality into my brand? Is there something more I need to add which the customer is not …

A pink tractor costs $3.50, a Breton horse costs $4.40 and a chicken costs $1.40. What am I talking about? Farmville, of course. The biggest rage and the most popular application on Facebook, it is the magic pill which has set Zynga on track to pocket close to $835 million this year. Farmville and Mafia Wars are the latest success stories on the internet and they make money by selling virtual goods online; these goods help users move forward in the games. Today, Farmville has more than 60 million regular …