Marketers from IIM Calcutta participated in the execution of a very important process for any company. They were Involved in conducting a market research program which would allow companies to understand how consumer perceive their brand. This event, organized by Team Census, was conducted during the month of January. Sahil Dev, a member of the organizing team gives a description about the two day experience.
A brand is made or broken by the response of the consumers towards it. So, we can see   why “knowing the consumer” is of utmost importance …

(IIM Calcutta campus was abuzz with students frantically wearing different guises and chalking out plans to playfully trap the consumers into market research without actually sounding like researchers. While the event got over in the first week of  this month, Amber Nagar (PGDM 2009-11, IIM Calcutta), a member of the organizing team, Team Census, elaborates upon the event)
“How well do you know your customer?” That is the first question any experienced marketer would ask you when you approach him with a marketing plan. And we at Team Census, …

A few days back, I was waiting to board my flight at an airport when I was approached by a girl who wanted me to answer some questions regarding the airport facilities. I had time on my hands so I agreed. As she began asking me questions, I could not help but notice that every time I would answer one of her questions, she would put down 6-7 circles on her questionnaire. At one point, she filled up an entire page based on one response from me. The survey was …