Let us start with the title. What comes to your mind when you read something like this? Let us begin with an expectation setting exercise. Recently I came across this advertisement which showed a kid fight an animated character and got to know that the ad was seen in bad light by viewers. So much so that according to some views the campaign was reshaped subsequently. This made my quixotic mind go “So what is it that people find acceptable and what exactly offends them? And as the topic reads …

FMCG:
1. Hat-trick for Nokia: India’s Most Trusted Brand for third time in a row
If Nokia manages to hold on to its position as India’s Most Trusted Brand in 2011, it will have equaled a feat previously accomplished by just one brand: Colgate — winning India’s Most Trusted Brand title four years in a row.
At first glance, though, the battle for number one spot would appear to be a contest of un-equals. Colgate was voted India’s Most Trusted Brand the maximum number of times, and has never relinquished its position as …

Knowledge is wealth and Information is power. Err…the latest market updates –
1) Vitamins in tea? HUL has launched Brooke Bond Sehatmand, a tea with vitamins – an attempt to battle micronutrient deficiency. Find out how they plan to position and promote the product at: Domain-B
2) This one’s for all ‘Nimbu Pani’ lovers. Coca-Cola has come out with ‘Minute Maid Nimbu Fresh’ to bolster its offerings under the Minute Maid juice brand. Well, that was the Product. Find out more about its Price, Promotion and Place at: The Hindu
3) After Brooke …

An update on what’s new and happening in the market-
1) After the world’s cheapest car, Mr. Ratan Tata has turned his attention to water purifiers. That’s right; the Tata Group has launched the world’s cheapest water purifier. Find out more at: rediff Business
2) The winter seems to have set the creative juices (or is it creative ‘soup’) flowing at Knorr Soups. Read on further to find out more about their high impact outdoor campaign: afaqs!
3) As an extension to their existing Choupal Saagars, ITC now plan to extend them in …