Experiential marketing might sound like just some more jargon, but the concept is quite simple really. It’s an innovative way to market a product that’s high on the ‘touch and feel’ factor. It focuses on the consumer’s side of the marketing process, something that all good and effective marketing techniques should do.
The definition that most marketers work with is:
“Expe­ri­en­tial Mar­ket­ing con­nects audi­ences with the authen­tic nature of a brand through par­tic­i­pa­tion in per­son­ally rel­e­vant, cred­i­ble and mem­o­rable encounters.”[1]
“Experiential marketing is a form of marketing that creates an emotional connection with …

I think that maybe wily old Bill may have quite liked that line! Only that my revelation has to do with the bottom of the economic pyramid. I’ll give you a moment to settle matters with your thoughts, just in case you happen to have a relentlessly imaginative mind.
Being an Indian, one never really has to discover the Bottom of the Pyramid. It’s out there on the streets staring right at you, ever since you can remember. It’s unlikely that you just happened to stumble upon it one mid-summer’s night. …

FMCG:
1. Cocal Cola and Nestle extend joint venture for tea in India
Coca-Cola is extending its global joint venture with Nestle for ready-to-drink tea — Beverage Partners Worldwide — to India, at a time when a joint venture between its archrival PepsiCo India and Tata Tea for functional beverages is on the verge of being kicked off. Economic Times
2. Tata Motors overtakes RIL as the most valuable brand in India.
You don’t get to drive past Reliance Industries everyday. But that’s exactly what Tata Motors has done in the 2010 edition of India’s …

1. Dabangg moment for Zandu Balm
A carefully choreographed marketing gimmick? Business Standard
2. Dabur To Add Stores Through Franchise Route
Local FMCG giant Dabur India has announced plans to open franchise outlets of its ‘Newu’ retail stores, adding that it will look to open smaller-format outlets to speed up expansion. Kamcity
3. Cadbury’s drop iconic ‘glass and a half’ slogan.
It’s been their trademark slogan for more than 80 years. But now chocolate-makers Cadbury have ditched the iconic words ‘glass and a half’ from the labels of their famous Dairy Milk bars.
Read more …

1. HUL hikes soap prices to offset rising input costs
In a bid to offset high input costs, FMCG giant Hindustan Unilever today said it has hiked the price of its Lifebuoy soap by over 6 per cent, while reducing the pack size of popular soap brand Lux. Economic Times
2. Future, HUL to enter instant pasta market

After noodles, the Rs 100-crore pasta market is becoming a fresh battleground for FMCG companies. The latest entrant is the Kishore Biyani founded Future Group which is launching pasta under the brand “Tasty Treat”. The …

Billboards, radio ads, television ads, television program sponsorships, movie product placements, online…  what’s next! All this while, marketers have been coming up with innovative promotion techniques, trying to get the customers engaged with the brand.
HUL takes it to the next level with Cornetto Luv Reels, makes a full-fledged 45 minutes movie series. Wall’s Cornetto has come up with a plan to launch a series of short movies, created by aspiring artistes. Nearly all of the crew for the movies comprises of upcoming actors, directors etc. Although it is not very …