Ever annoyed by the irksome advertisement covering the entire page whenever you go to the Times of India website?
Wrong question to many because of the content or rather the lack of content in TOI these days. But for people, who still wish to enter TOI, annoying ads asking: “click if you want to move directly” in case you wish to skip, are common. There wouldn’t be any respite to the patient visitors who cross this first test of fortitude. Neither to the pity souls, who chose to move on …

One of my favorite scenes from the movie ‘Fight Club’ is the ending scene when Edward  Norton, with his head all blown up, is staring at the concrete jungle spread out in  front him as the buildings start blowing up and The Pixies’ Where is my mind starts  playing in the background. Research in Motion is a company that had every single  individual working in such buildings dancing to their BBM tones till not so long ago.  That was no small following of loyal corporate fans! In 2009, Fortune …

As marketers, we all learn to worship Kotler and the 4 P’s very early. However, is there any product which has managed to defy these fundamental laws of marketing? According to Nikesh Arora, President, Global Sales Operations and Business Development, Google is one such product. Promotions? Google does not indulge in advertising itself, even in the initial years it relied on word of mouth and reviews more than anything else to make itself known. Place? Google is not restricted to any one place, its ubiquitous. It sprawls across the internet. …