FMCG:
1. Classic apple drink Appy gets a new look
Parle Agro has recently launched its popular non-fizzy apple drink, Appy, in a new avatar.Images Food
2. TwitterMoms Launches the World’s First Social Seal of Approval Program
Innovative Seal Program is the first to use social network of moms to conduct structured product evaluations in real life situations; First smartphone-enabled seal with QR Code designed to help today’s busy mom make product decisions Web India 123
Another link on the same story: Reuters
3. Tea brands scramble for quality leaf, jack up prices
A supply squeeze of …

FMCG:
1. Hat-trick for Nokia: India’s Most Trusted Brand for third time in a row
If Nokia manages to hold on to its position as India’s Most Trusted Brand in 2011, it will have equaled a feat previously accomplished by just one brand: Colgate — winning India’s Most Trusted Brand title four years in a row.
At first glance, though, the battle for number one spot would appear to be a contest of un-equals. Colgate was voted India’s Most Trusted Brand the maximum number of times, and has never relinquished its position as …

Come the 3rd day of October this year, India will attempt to showcase its arrival on the world stage when the Commonwealth Games kick off in Delhi.  Given the attention which India garners in the international press these days, it’s enough to say that the world will be watching us to see if we can pull this off. This makes it one grand marketing spectacle, with a little bit for everyone. But has it been marketed enough?
A spectacle like the Commonwealth Games provides a unique opportunity for a nation to …

FMCG:
1.  Ambush Marketing at its very best. Find out how HUL managed to ambush arch rival P&G’s grand plans in Mumbai. Economic Times
2. Marketing through social media websites is the latest trend, with an increasing number of companies opting for this route. Find out how Old Spice used it to their advantage at My Customer
3. P&G has stepped into the e-commerce market through the launch of its eStore which is expected to have a significant impact on its future prospects. Trefis
Media, Web and Entertainment:
1. With a strong domination in the …