One of my favorite scenes from the movie ‘Fight Club’ is the ending scene when Edward  Norton, with his head all blown up, is staring at the concrete jungle spread out in  front him as the buildings start blowing up and The Pixies’ Where is my mind starts  playing in the background. Research in Motion is a company that had every single  individual working in such buildings dancing to their BBM tones till not so long ago.  That was no small following of loyal corporate fans! In 2009, Fortune …

“John Nash: [to Thomas King] I still see things that are not here. I just choose not to acknowledge them. Like a diet of the mind, I just choose not to indulge certain appetites; like my appetite for patterns; perhaps my appetite to imagine and to dream.”
A long-term disorder involving the breakdown between vision, personality and behavior; leading to faulty perception, inappropriate actions and feelings, and withdrawals from reality.

Schizophrenia, the ‘Chemical X’ that makes any Hollywood movie an instant hit, be it the 4 Oscar bagging, “A Beautiful Mind” …

Mascot’s are among the more innovative and satisfying tools available to a marketer. A mascot is something which can stand out and break through the clutter. Moreover, unlike an ambassador, it is something very unique to a company, and is not subject to the vagaries of time. It can be moulded very easily, and entrench itself in public thought. Indian marketers are no strangers to mascots either.
One of the longest running mascot’s in Indian history is the Amul Baby, the chubby butter girl who warmed her way into the nation’s …