I was sitting in a religious ceremony at my home and listening to the words of the wise man and these questions came to my mind. How old is Hinduism? And what about Christianity? I am sure that you realize that it has been thousands of years since people have been following them and some of the beliefs regarding religions have changed and some have evolved over time.

‘I don’t want healthy food!’  Such cry might seem to come from a person who is short-sighted and who does not care about the tons of fat he is consuming. Indeed, it is the reality that a lot of multinational companies are facing in India. It is very instinctive for us to ‘Like’ FMCG such as Diet Pepsi, Sugar-free candies, roasted and baked chips etc. But, from the point of view of a consumer who has the habit of consuming these items regularly, the experience is unsatisfactory.
The pleasant feeling of …

While India prepares itself for the final month of the CAT season (I am still astonished that people don’t realize that the CAT derives its name from the only Common Animal Type, namely the cat, missing from the Chinese calendar; a consequence of strained diplomatic ties with China post the Sino-India War of 1962), we at The Marketers felt it would be a good idea to write a short article that attempts to give MBA aspirants some basic insight into the world of marketing.
Airtel recently released a new print and …

Personality branding is a very nascent field, one which has developed very recently, with the explosion of mass media, and the evolving cultural climate of the world. 50 years ago, a sport star was merely a sports star, but today they have become larger than life personalities, endorsing products, causes, events, and much more. In fact, personality branding has become a vital tool for anyone to differentiate themselves in any given field, and stay ahead of the competition.
David Beckham is a case in point. As a footballer, he has his …

At first glance, the numbers seem to speak for themselves. 2009 net sales –  $79.0 billion. While other companies were floundering in the midst of a recession, P&G held its own, and still maintains its position as the world’s largest consumer goods company. As grand as it may seem though, this is the culmination of over hundred years of marketing excellence. Perhaps the best place to begin would be at the very beginning itself.
Like all other companies which have survived the test of time, P&G too has a story behind …

As marketers, we all learn to worship Kotler and the 4 P’s very early. However, is there any product which has managed to defy these fundamental laws of marketing? According to Nikesh Arora, President, Global Sales Operations and Business Development, Google is one such product. Promotions? Google does not indulge in advertising itself, even in the initial years it relied on word of mouth and reviews more than anything else to make itself known. Place? Google is not restricted to any one place, its ubiquitous. It sprawls across the internet. …