I think that maybe wily old Bill may have quite liked that line! Only that my revelation has to do with the bottom of the economic pyramid. I’ll give you a moment to settle matters with your thoughts, just in case you happen to have a relentlessly imaginative mind.
Being an Indian, one never really has to discover the Bottom of the Pyramid. It’s out there on the streets staring right at you, ever since you can remember. It’s unlikely that you just happened to stumble upon it one mid-summer’s night. …

[This article was contributed by Gokul Badrinarayanan, a second year Post graduate student at IIM Calcutta. Marketing is both his interest and passion and he is especially interested in Social media and movie marketing. Movies have been a life-time indulgence, with interests varying across various genres and eras of English, Tamil and Hindi cinema. He is a fresher from Anna University. You can read more of his posts at casualstrokes.wordpress.com]
Imagine this scene.
Its late at night, so late that its almost the next day. There is a closed gate, and outside …

(I would like to thank Prof. Anindya Sen, Professor, Economics Group, IIM Calcutta for his invaluable inputs and the enlightening discussions through which he gave me numerous insights without which this article would surely have been incomplete.)
Before we move ahead with this article, I would like to make the disclosure that this article takes more of an Economists view of Advertising and the interactions between firms in an industry. Given this there has to be some leeway while examining the concept presented here. Especially in some cases the cause and …