FMCG:
1.  Ambush Marketing at its very best. Find out how HUL managed to ambush arch rival P&G’s grand plans in Mumbai. Economic Times
2. Marketing through social media websites is the latest trend, with an increasing number of companies opting for this route. Find out how Old Spice used it to their advantage at My Customer
3. P&G has stepped into the e-commerce market through the launch of its eStore which is expected to have a significant impact on its future prospects. Trefis
Media, Web and Entertainment:
1. With a strong domination in the …

It’s time for Waka Waka. People not even remotely interested in the sport of soccer are debating whether Cappello is responsible for England’s mess or whether the vuvuzela is a boon or an evil. Such is the impact of this gigantic international event on everybody’s mind that marketers would be foolish to not associate themselves with this event and capture some of the mind space. Expectedly, all of them have been feverishly working on it and believe it or not, more than 7 billion USD have been spent on advertising …

Waka Waka fever has gripped the world and people from across the globe are tuning in every day to see who would go on to raise the FIFA World Cup trophy on the 11th of July, 2010. Given the magnitude of the event and the global reach of every game, it is a marketer’s delight. In any such event, the coveted ‘official tournament sponsors’ position usually draws stiff competition. However, every tournament of this magnitude also draws a number of so-called ‘unofficial’ sponsors – the ‘ambush marketers’. Call them smart …