The very first page of Kotler says “Dude, Marketing is everywhere” and then you ask yourself – “Really”? Once you sensitize yourself to your environment from a marketing perspective, you really feel that line Kotler threw was not that unbelievable any more. A recent air travel has prompted me to pen down some simple but interesting marketing observations. I call it “The new age High-Fly Marketing”.

Ever annoyed by the irksome advertisement covering the entire page whenever you go to the Times of India website?
Wrong question to many because of the content or rather the lack of content in TOI these days. But for people, who still wish to enter TOI, annoying ads asking: “click if you want to move directly” in case you wish to skip, are common. There wouldn’t be any respite to the patient visitors who cross this first test of fortitude. Neither to the pity souls, who chose to move on …

Nirma’s first commercial was a plain but effective way of communicating the brand’s message, girl in a shining white frock, dancing to our jingle. Over the years Nirma has grown as a brand, its focus has shifted from just talking about the effectiveness of the product ( few recent adverts have even done away with “doodh si safedi..” and the “rangeen kapda..” lines entirely) centering its communication around a brilliant idea-

‘Empowered Women’