So as promised, I’m back with Part Two of The Cola Wars.
 
Sprite’s been making waves with their fresh bout of witty ads. They never fail to make us laugh. With fresh, young faces, and clever writing, they have rolled out a bunch of ads that do what Sprite is known to do- never cease to amuse. As usual there’s a young, handsome yuppie who takes away the girl, and our guy takes a swig of sprite, and comes up with a brilliant plan to win his girl back. It’s simple …

The very first page of Kotler says “Dude, Marketing is everywhere” and then you ask yourself – “Really”? Once you sensitize yourself to your environment from a marketing perspective, you really feel that line Kotler threw was not that unbelievable any more. A recent air travel has prompted me to pen down some simple but interesting marketing observations. I call it “The new age High-Fly Marketing”.

The Story:
It was in sometime during the end of last year that I felt the need for a better camera. At that time, I had a Canon ‘Point & Shoot’ camera, and with my growing interest for photography, I thought that the time was right for me to go for a DSLR camera. For the uninitiated, point and shoot is the basic level digital camera with little or no flexibility for you to play around with and a DSLR is the big daddy of cameras with a lot of scope …

Every year, millions of Americans ( and others from around the world) tune in to one event that is every marketers dream  – The Super Bowl. But, like all good things, Super Bowl ad time does not come cheap. In 2010, a 30-second ad slot cost about $3 million. So what is it that makes marketers dish out such an astronomical amount, for 30 seconds of ad space, year after year? Probably because of the hype, and the expectations, surrounding the Super Bowl.
In America, the day on which the Super …

Advertisement campaigns are meant for wooing the customers, but a lot many times they stray from their purpose and end up doing just the opposite. They either run into trouble with the contemporary social structure as a whole or with a particular section of the society. Is it because of ignorance, lack of foresight and sensitivity or just another strategy (???) to create a buzz about products by stirring up controversies? Let’s try and find out.
Take KFC’s recent advertisement launched in Australia featuring a cricket fan sitting among a crowd …

With the global recession hitting every nook and cranny of the world, it’s no wonder that the world of advertising has taken a hit this year. In a study carried out by Microsoft Advertising, it was found that print advertising has taken over TV as the most effective means of advertising for large retailers. The 26 participants of the study were anonymous, and included large clothing stores, big grocery retailers, fashion retailers and department stores. According to the study, every £1 spent on print advertisements yields £5 in revenue, compared …