News from the Market – 4th Aug, 2010

4 August 2010 No Comment

FMCG:

1. Ambush Marketing at its very best. Find out how HUL managed to ambush arch rival P&G’s grand plans in Mumbai. Economic Times

2. Marketing through social media websites is the latest trend, with an increasing number of companies opting for this route. Find out how Old Spice used it to their advantage at My Customer

3. P&G has stepped into the e-commerce market through the launch of its eStore which is expected to have a significant impact on its future prospects. Trefis

Media, Web and Entertainment:

1. With a strong domination in the business newspaper category through Economic Times, Bennett Coleman & Co. decides to strengthen its foothold by deciding to launch another English business newspaper, this time a weekly. Would be interesting to see if cannibalisation rules and it eats into the share of ET itself. Media News Line

2. The cluttered space in the Bengali General Entertainment TV Channels has become even more cluttered with the launch of Bangla Mahua. This show has made ripples through its flagship show, “The Match” which is a football reality show tracing the ups and downs of a team full of budding Bengali footballers as it is coached by stars like Romario, Branco and Diego Forlan. Washington Bangla Radio

3. Reckitt Benckiser, in order to create a buzz in the graduate schools, has launched a social media game through PowerBrands. The game is targeted at talented students and people in the early stages of their marketing career and has become fairly popular in a short while owing to its similarity to many popular Zynga games. Exchange4Media

4. Seeing that a majority of users of Facebook are using the site to play games, Rediff has decided to add a social games platform to its social MyPage profiles feature. The platform is called Playgully with most of these games publish a feed to the Rediff MyPage, making them socially engaging. Medianama

Sports & Personalities:

1. Commonwealth Games Brand Ambassadors
Olympic bronze medallist wrestler Vijender Singh and four-time women’s boxing world champion MC Mary Kom, along with ace shooters Abhinav Bindra and Samresh Jung, wrestler Sushil Kumar and shuttler Saina Nehwal have been announced as the six brand ambassadors for the Commonwealth Games 2010Times of India

2. Akshay Kumar & Canadian Government’s Joint Initiative
Akshay Kumar will be co-producing a Hollywood film along with the Canadian government. The step would benefit Kumar increase his global presence. It is interesting to note that Kumar is also the brand ambassador for Canadian Tourism Commission.Hindustan Times

3. Nita Ambani likely brand ambassador for literacy initiative
Saakshar Bharat, a Ministry of Human Resource Development initiative, which aims to make 70 million adults (60 million being women) literate in three years, proposes to sign four eminent women personalities from diverse fields as its brand ambassadors. The list includes, apart from Nita Ambani, Priyanka Vadra, Supriya Sule and M. Kanimozhi.HT Mint

4. Bollywood & T20 association grows further
ESPN has roped in Amitabh Bachchan as the brand ambassador for the T20 Champions League Tournament, which is to be held in Sri Lanka in September.Indiatimes