News from the Market – 25th Oct. 2010
1. Cocal Cola and Nestle extend joint venture for tea in India
Coca-Cola is extending its global joint venture with Nestle for ready-to-drink tea — Beverage Partners Worldwide — to India, at a time when a joint venture between its archrival PepsiCo India and Tata Tea for functional beverages is on the verge of being kicked off. Economic Times
2. Tata Motors overtakes RIL as the most valuable brand in India.
You don’t get to drive past Reliance Industries everyday. But that’s exactly what Tata Motors has done in the 2010 edition of India’s Most Valuable Brands survey. The Tata Motors-Jaguar-Land Rover combine, with a valuation of $8.45 billion, has over taken Reliance to top the list of the 50 most valuable corporate brands in India.
Unilever is jumping on the crowdsourcing bandwagon — promising co-creation opportunities with consumers. The world’s second largest advertiser is about to redo unilever.com, listening to user’s wishes and dropping corporate speak for more street-friendly jargon. Brand Channel
4. ‘Taste and see’ is HUL’s new battle cry
In September 2010, women commuters in suburban Mumbai trains were in for a tasty surprise – they had Hindustan Unilever representatives serving out freshly cooked food prepared with Knorr Ready to Cook spice mixes. The ‘Baje ki Knorr Local’ campaign touched the right chord: the aroma of piping hot food was a treat for consumers enduring hours of travel after a hard day at work. Economic Times
5. P&G, Marico race to buy Paras Pharma
There’s a new twist to the ongoing race to acquire the Rs 500-crore Paras Pharmaceuticals in domestic markets. Even as Emami is leading the race for Paras, Procter & Gamble Hygiene and Health Care (PGHHCL) and Marico have joined the fray. Financial Express
1. Doping Scandal Creates Branding Problems for Livestrong
After the recent doping scandal involving its founder, Lance Armstrong, Livestrong has been faced with the problem of maintaining its brand image. It seems Armstrong has suddenly become a liability from being the biggest asset for Livestrong. FastCompany.com
2. A.R. Rahman to be Brand Ambassador for Toyota Etios
Toyota Kirloskar Motor has signed – two-time Oscar award winner and musical genius – A R Rahman as its official brand ambassador for its upcoming small car, Toyota Etios. The much-awaited Etios will be launched in December this year TheOpenPress.com
3. Globus Follows Pantaloon & Westside; No More Brand Ambassadors
Claiming to cater fashion for a changing world, it seems Globus has acquired its on entity and image to do away with Indian celebrity endorsements for its retail outlets. Having used youth Bollywood icons like Kareena Kapoor and Soha Ali Khan in the past, Globus is now confident enough to hold its own. FashionUnited.in(Arvind Ramachandran is a PGDCM (2011) student at IIM Calcutta. Write to him at firstname.lastname@example.org)