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	<title>The Marketers&#124;IIM Calcutta&#039;s official marketing blog</title>
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		<title>The Cola Wars- Part Deux</title>
		<link>http://www.themarketers.in/the-cola-wars-part-deux/</link>
		<comments>http://www.themarketers.in/the-cola-wars-part-deux/#comments</comments>
		<pubDate>Sun, 13 May 2012 16:19:39 +0000</pubDate>
		<dc:creator>Natasha</dc:creator>
				<category><![CDATA[Ad-alysis]]></category>
		<category><![CDATA[Fresh from market]]></category>
		<category><![CDATA[Headline]]></category>
		<category><![CDATA[7UP]]></category>
		<category><![CDATA[Ads]]></category>
		<category><![CDATA[cola war]]></category>
		<category><![CDATA[mountain dew]]></category>
		<category><![CDATA[sprite]]></category>

		<guid isPermaLink="false">http://www.themarketers.in/?p=4872</guid>
		<description><![CDATA[So as promised, I&#8217;m back with Part Two of The Cola Wars.
&#160;
Sprite’s been making waves with their fresh bout of witty ads. They never fail to make us laugh. With fresh, young faces, and clever writing, they have rolled out a bunch of ads that do what Sprite is known to do- never cease to amuse. As usual there’s a young, handsome yuppie who takes away the girl, and our guy takes a swig of sprite, and comes up with a brilliant plan to win his girl back. It’s simple ...]]></description>
		<wfw:commentRss>http://www.themarketers.in/the-cola-wars-part-deux/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The Cola Wars</title>
		<link>http://www.themarketers.in/the-cola-wars/</link>
		<comments>http://www.themarketers.in/the-cola-wars/#comments</comments>
		<pubDate>Tue, 24 Apr 2012 14:20:43 +0000</pubDate>
		<dc:creator>Natasha</dc:creator>
				<category><![CDATA[Ad-alysis]]></category>
		<category><![CDATA[Fresh from market]]></category>
		<category><![CDATA[Headline]]></category>
		<category><![CDATA[Window to the Past]]></category>
		<category><![CDATA[Coca Cola]]></category>
		<category><![CDATA[cola war]]></category>
		<category><![CDATA[pepsi]]></category>
		<category><![CDATA[Thums Up]]></category>
		<category><![CDATA[TVCs]]></category>

		<guid isPermaLink="false">http://www.themarketers.in/?p=4833</guid>
		<description><![CDATA[
Disclaimer- Only covering Indian ads. Also, while some of the brands are under either PepsiCo or Coca Cola, I’m still analysing their ads separately.

PART 1
Come summertime, and we all know who dominates the ad space on television. It is time for The Cola Wars, a long standing feud where one soft drinks giant tries to one-up the other through witty commercials that sometimes border on the insulting. But hey, it makes for good viewing, and who doesn’t love a good campaign war?
I’m gonna be doing this in three parts. The ...]]></description>
		<wfw:commentRss>http://www.themarketers.in/the-cola-wars/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>The Future of Advertising</title>
		<link>http://www.themarketers.in/the-future-of-advertising/</link>
		<comments>http://www.themarketers.in/the-future-of-advertising/#comments</comments>
		<pubDate>Fri, 06 Apr 2012 04:51:22 +0000</pubDate>
		<dc:creator>Anand</dc:creator>
				<category><![CDATA[Corporate Affairs]]></category>
		<category><![CDATA[Corporate Corner]]></category>
		<category><![CDATA[Headline]]></category>
		<category><![CDATA[behavioral segmentation]]></category>
		<category><![CDATA[demographic segmentation]]></category>
		<category><![CDATA[targeted advertising]]></category>

		<guid isPermaLink="false">http://www.themarketers.in/?p=4809</guid>
		<description><![CDATA[Advertising, as we know it, is undergoing a sea change even as we sit and discuss it. Conventional advertising wisdom is being thrown out of the windows into garbage cans and new ways are being tried out by companies to understand the ever elusive “customer”. But why, all of a sudden, do we wish to upend years of advertising wisdom and try something different? Conventional ad campaigns have yielded very delighted stock holders along with a bonus of a huge amount of money, fame and popularity for companies. So why, ...]]></description>
		<wfw:commentRss>http://www.themarketers.in/the-future-of-advertising/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Experiential Marketing Simplified</title>
		<link>http://www.themarketers.in/experiential-marketing-simplified/</link>
		<comments>http://www.themarketers.in/experiential-marketing-simplified/#comments</comments>
		<pubDate>Tue, 20 Mar 2012 17:16:12 +0000</pubDate>
		<dc:creator>Natasha</dc:creator>
				<category><![CDATA[Corporate Corner]]></category>
		<category><![CDATA[GoD]]></category>
		<category><![CDATA[Headline]]></category>
		<category><![CDATA[experiential marketing]]></category>
		<category><![CDATA[HUL]]></category>
		<category><![CDATA[sensory branding]]></category>

		<guid isPermaLink="false">http://www.themarketers.in/?p=4780</guid>
		<description><![CDATA[
Experiential marketing might sound like just some more jargon, but the concept is quite simple really. It’s an innovative way to market a product that’s high on the ‘touch and feel’ factor. It focuses on the consumer’s side of the marketing process, something that all good and effective marketing techniques should do.
The definition that most marketers work with is:
“Expe­ri­en­tial Mar­ket­ing con­nects audi­ences with the authen­tic nature of a brand through par­tic­i­pa­tion in per­son­ally rel­e­vant, cred­i­ble and mem­o­rable encounters.”[1]
“Experiential marketing is a form of marketing that creates an emotional connection with ...]]></description>
		<wfw:commentRss>http://www.themarketers.in/experiential-marketing-simplified/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
		</item>
		<item>
		<title>Deal or No Deal</title>
		<link>http://www.themarketers.in/deal-or-no-deal/</link>
		<comments>http://www.themarketers.in/deal-or-no-deal/#comments</comments>
		<pubDate>Thu, 15 Mar 2012 06:35:37 +0000</pubDate>
		<dc:creator>Ankur</dc:creator>
				<category><![CDATA[Corporate Affairs]]></category>
		<category><![CDATA[Headline]]></category>
		<category><![CDATA[Coupons]]></category>
		<category><![CDATA[Customer loyalty]]></category>
		<category><![CDATA[Deals]]></category>
		<category><![CDATA[Discount]]></category>
		<category><![CDATA[Footfall]]></category>
		<category><![CDATA[Groupon]]></category>
		<category><![CDATA[Snapdeal]]></category>

		<guid isPermaLink="false">http://www.themarketers.in/?p=4762</guid>
		<description><![CDATA[The title might have reminded you of a popular US Game show (And the Indian counterpart by the name of Khulja Sim Sim hosted by Aman Verma). The game was simple. Participants with imperfect information were made to choose between different numbered gates and other prizes. It was very much a luck based game. But are we talking about that game today? Not really, but we will come back to that reference. This is actually about the deals and coupons sites that have really caught the fancy of everyone around. ...]]></description>
		<wfw:commentRss>http://www.themarketers.in/deal-or-no-deal/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>I am Anna – The Campaign</title>
		<link>http://www.themarketers.in/i-am-anna-%e2%80%93-the-campaign/</link>
		<comments>http://www.themarketers.in/i-am-anna-%e2%80%93-the-campaign/#comments</comments>
		<pubDate>Sat, 03 Mar 2012 19:18:32 +0000</pubDate>
		<dc:creator>Rahul</dc:creator>
				<category><![CDATA[Corporate Corner]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Headline]]></category>
		<category><![CDATA[4p's]]></category>
		<category><![CDATA[anna hazare]]></category>
		<category><![CDATA[congress]]></category>
		<category><![CDATA[india against corruption]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.themarketers.in/?p=4740</guid>
		<description><![CDATA[What was the secret formula which enabled Anna’s campaign to successfully compete against the Manoranjankabaap- IPL, Airtel'shar friend zaroorihai , Vodafone's Zoozoos , Pepsi's change the game, and many others?How did Anna and his campaign manage to generate such a strong brand pull? More interestingly, what led to the campaign fizzing out when it seemed to be going nowhere but up?]]></description>
		<wfw:commentRss>http://www.themarketers.in/i-am-anna-%e2%80%93-the-campaign/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Religion Branding</title>
		<link>http://www.themarketers.in/religion-branding/</link>
		<comments>http://www.themarketers.in/religion-branding/#comments</comments>
		<pubDate>Sun, 19 Feb 2012 14:26:15 +0000</pubDate>
		<dc:creator>Sahil Dev</dc:creator>
				<category><![CDATA[Corporate Corner]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[GoD]]></category>
		<category><![CDATA[Headline]]></category>
		<category><![CDATA[Window to the Past]]></category>
		<category><![CDATA[beliefs]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[religion as a brand]]></category>
		<category><![CDATA[religion branding]]></category>
		<category><![CDATA[religion vs marketing]]></category>
		<category><![CDATA[Religions and marketing]]></category>
		<category><![CDATA[sensory branding]]></category>

		<guid isPermaLink="false">http://www.themarketers.in/?p=4710</guid>
		<description><![CDATA[I was sitting in a religious ceremony at my home and listening to the words of the wise man and these questions came to my mind. How old is Hinduism? And what about Christianity? I am sure that you realize that it has been thousands of years since people have been following them and some of the beliefs regarding religions have changed and some have evolved over time. ]]></description>
		<wfw:commentRss>http://www.themarketers.in/religion-branding/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>T.O.I’s Wake up call to The Hindu</title>
		<link>http://www.themarketers.in/t-o-i%e2%80%99s-wake-up-call-to-the-hindu/</link>
		<comments>http://www.themarketers.in/t-o-i%e2%80%99s-wake-up-call-to-the-hindu/#comments</comments>
		<pubDate>Tue, 14 Feb 2012 19:02:32 +0000</pubDate>
		<dc:creator>Aniket</dc:creator>
				<category><![CDATA[Ad-alysis]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Headline]]></category>
		<category><![CDATA[Hindu]]></category>
		<category><![CDATA[information]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[newspaper]]></category>
		<category><![CDATA[TOI]]></category>
		<category><![CDATA[war]]></category>

		<guid isPermaLink="false">http://www.themarketers.in/?p=4676</guid>
		<description><![CDATA[Owing to the recent TVC and print campaigns by The Hindu, it would have been fair to assume that TOI would lower the amounts of their so called sensational news in their newspapers. And so, just when you thought there would be a less of the typical bollywood masala in the TOI, its front-page headline news read ‘ Ranbir Rocks, Vidya Sizzles’( at the filmfare awards) just a couple of days back. Maybe TOI did not get The Hindu’s message loud and clear.  Looks like The Hindu needs to try ...]]></description>
		<wfw:commentRss>http://www.themarketers.in/t-o-i%e2%80%99s-wake-up-call-to-the-hindu/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>NESCAFÉ &#8211; It&#8217;s time you started</title>
		<link>http://www.themarketers.in/nescafe-its-time-you-started/</link>
		<comments>http://www.themarketers.in/nescafe-its-time-you-started/#comments</comments>
		<pubDate>Fri, 10 Feb 2012 16:54:21 +0000</pubDate>
		<dc:creator>Kanishk</dc:creator>
				<category><![CDATA[Ad-alysis]]></category>
		<category><![CDATA[Corporate Corner]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[GoD]]></category>
		<category><![CDATA[Headline]]></category>
		<category><![CDATA[Window to the Past]]></category>
		<category><![CDATA[coffee]]></category>
		<category><![CDATA[cold coffee]]></category>
		<category><![CDATA[deepika]]></category>
		<category><![CDATA[karan johar]]></category>
		<category><![CDATA[Nescafe]]></category>

		<guid isPermaLink="false">http://www.themarketers.in/?p=4647</guid>
		<description><![CDATA[The taste that got North India started on Coffee – Nescafe. Nescafe is synonymous to Coffee, and the ubiquitous presence of its instant coffee machines speaks volumes about its market penetration. Students are hooked onto it from the moment they first enter their college canteen, and probably it’s the most sold drink during exams. ]]></description>
		<wfw:commentRss>http://www.themarketers.in/nescafe-its-time-you-started/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>The new age High-Fly Marketing</title>
		<link>http://www.themarketers.in/the-new-age-high-fly-marketing/</link>
		<comments>http://www.themarketers.in/the-new-age-high-fly-marketing/#comments</comments>
		<pubDate>Mon, 06 Feb 2012 10:59:42 +0000</pubDate>
		<dc:creator>Aditya</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[GoD]]></category>
		<category><![CDATA[Headline]]></category>
		<category><![CDATA[Ads]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Distribution]]></category>
		<category><![CDATA[giant]]></category>
		<category><![CDATA[hoardings]]></category>
		<category><![CDATA[illustration]]></category>
		<category><![CDATA[IndiGo]]></category>
		<category><![CDATA[insights]]></category>
		<category><![CDATA[kotler]]></category>
		<category><![CDATA[market]]></category>
		<category><![CDATA[services marketing]]></category>

		<guid isPermaLink="false">http://www.themarketers.in/?p=4554</guid>
		<description><![CDATA[The very first page of Kotler says “Dude, Marketing is everywhere” and then you ask yourself - “Really”? Once you sensitize yourself to your environment from a marketing perspective, you really feel that line Kotler threw was not that unbelievable any more. A recent air travel has prompted me to pen down some simple but interesting marketing observations. I call it “The new age High-Fly Marketing”. ]]></description>
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		<slash:comments>3</slash:comments>
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