I was sitting in a religious ceremony at my home and listening to the words of the wise man and these questions came to my mind. How old is Hinduism? And what about Christianity? I am sure that you realize that it has been thousands of years since people have been following them and some of the beliefs regarding religions have changed and some have evolved over time.

The taste that got North India started on Coffee – Nescafe. Nescafe is synonymous to Coffee, and the ubiquitous presence of its instant coffee machines speaks volumes about its market penetration. Students are hooked onto it from the moment they first enter their college canteen, and probably it’s the most sold drink during exams.

Nirma’s first commercial was a plain but effective way of communicating the brand’s message, girl in a shining white frock, dancing to our jingle. Over the years Nirma has grown as a brand, its focus has shifted from just talking about the effectiveness of the product ( few recent adverts have even done away with “doodh si safedi..” and the “rangeen kapda..” lines entirely) centering its communication around a brilliant idea-

‘Empowered Women’

‘I don’t want healthy food!’  Such cry might seem to come from a person who is short-sighted and who does not care about the tons of fat he is consuming. Indeed, it is the reality that a lot of multinational companies are facing in India. It is very instinctive for us to ‘Like’ FMCG such as Diet Pepsi, Sugar-free candies, roasted and baked chips etc. But, from the point of view of a consumer who has the habit of consuming these items regularly, the experience is unsatisfactory.
The pleasant feeling of …

First of all I would like to thank Sahil Dev for asking me a question which made me take the effort of putting down my thoughts.
The Hero Honda JV recently broke apart with both entities deciding they should part ways. This led to the birth of Hero Motocorp. The company chose the 15th of August 2011 (India’s Independence Day) to launch a nation-wide rebranding exercise. I remember seeing the ad the first time and discussing with someone how brilliantly Hero has incorporated a lot of things into one advertisement. But …

In history of marketing no other product has borne greater wrath of regulators or has created more iconic stories then cigarettes. Although with increasing control cigarette advertising has become more subtle, the past century has been marked with enough thrills to make the story a marketing best seller. So let’s take a look at few instances from world of tobacco, a few of which might even leave a bad taste in mouth.

Marlboro Man – Arguably one of the most recognized figures in marketing was this rugged cow boy who stood …