Businesses are working hard to maintain their online presence to attract customers. People look up to the Facebook pages and Twitter handles to follow the company and get updates. These online social media pages could act as a great marketing tool if used correctly. It is estimated that about 90% of American youngsters use social media. Therefore, this creates a strong customer base. 50% of customers look up for the product on social media and check out customer reviews before buying it. Social media acts as a tool that helps businesses to attract potential customers and also inform the customers about any product promotions or interact with the customer for the purpose of marketing your company. Any business such as fashion, interior design, food or groceries has their own Facebook pages. There are many interior design companies in Doha. You can create a social media page to differentiate yours from the other companies. You can also research ideas on www.creativebloq.com
To get started, one has to choose the right social media platform, create a page for your business with all the details and then slowly move towards other sites as well. The first step would be learning the basic operations and then one can learn specifics to follow a certain marketing plan. This can sometimes be time-consuming. Social media focuses on bridging the gap between a company and its customers. People look to interact with the company and get more information. It will be great to hire a team of social media marketing experts who can handle the social media pages for the company. Here are certain tips that you can use when you start your social media pages or handles.
Let Your Pictures Do The Talking
While using social media for business, one of the important tools that will attract more customers to like your page and follow it is the photographs that are posted. An interior design company can post some photographs of what your designs look like. You could also post pictures of the way a house looked before your team started working on it and what is the result after completing the interior design process. Images speak to the customers in terms of the quality work you are doing, your working style and the niche skill set your team has without any explanation. Sites like Pinterest and Instagram are places where lots of photos are being posted. Having an account and connecting with like-minded people will definitely help in expanding your customer base. People also feel connected to the designer on a personal level which improves the possibility of getting more business.
Posting Video Content
After Google, YouTube is the next platform where people search for information. Therefore, you can show videos about how your team works in real time and the discussions they have with the customer while doing so. Another good idea would be to post tips for decorating homes and some DIY decorations that are simple to do. You could speak on the video and explain what kind of enhancements your team has brought into a home and how they are beneficial at the same time beautiful. Post some behind the scenes videos of the project you are working on. Viewers get wowed by these videos and pictures that they understand completely what your company can do.
Open A Facebook Page
Many interior designers target only the customers instead of some potential business clients. While using Facebook, there are different groups that might have a pool of customers who are willing to invest in improving the appeal of their residences. The team can target these customers and post images and videos. In the Facebook page itself, one can post about social media presence in other sites as well. All this helps the companies in reaching large consumer base with minimal marketing cost. Users will also write about their experience in using your services which can help in building trust with new customers.
Hold Promotional Contests
Having these social media sites, one can plan on some small contests to promote your page and attract customers. Prizes for winning the contests could be a free design or decoration of one of the rooms or offer a gift in terms of money. Either ways it will definitely attract attention and get more people to like and follow your social media pages. The designs that the contestants have made can also be accepted by the company at a small price and then used for designing other homes based on it.
Create Appealing Ads
Advertisements go a long way in reaching out to customers. Once an advertisement is created, it can be posted to the social media pages where customers can watch them. Advertising on the right websites is very important. Facebook allows the companies to create ads that can be posted on the social media pages. If the advertisements reach people in the right manner, it becomes viral and that attracts many customers.
Therefore, choose social media for marketing your company at a low cost.