One of my favorite scenes from the movie ‘Fight Club’ is the ending scene when Edward  Norton, with his head all blown up, is staring at the concrete jungle spread out in  front him as the buildings start blowing up and The Pixies’ Where is my mind starts  playing in the background. Research in Motion is a company that had every single  individual working in such buildings dancing to their BBM tones till not so long ago.  That was no small following of loyal corporate fans! In 2009, Fortune …

Karizma sets tone for Hero branding strategy :
The maker’s name is absent from World Cup ads for bike as Hero seeks to evolve its own brand after split with Honda. Hero and Honda are parting ways, and the Karizma promos are the first of the Indian group’s new branding strategy as it prepares to go to the market alone after a 26-year partnership. As Mint reports the Hero group has previously said it would evolve its own brand after the split and enter overseas markets such as Latin America, Africa and West Asia …

“Summer set lip on earth’s bosom bare, and left a flushed print in a poppy there.”, thus said Francis Thompson. Easy as it is to guess, I am sure the great poet wouldn’t have known the tropical Indian summers himself, because had he had, he wouldn’t have penned such serene notions. To an average Indian not used to living in-and-out of cars, airplanes and offices, the idea of summer is far removed from the warm, romantic suggestions that western poets have carved. Indian summers usually bring all ill-at-ease ideas; one …

Daimler unveils BharatBenz
India is top on agenda for Daimler as it unveils an all new India-centered brand BharatBenz. The BharatBenz trucks are designed and manufactured in India as the world’s biggest truck maker looks to gain foothold in Indian market. SME India , Economic Times
HP’s new campaign
HP’s new global marketing campaign celebrates how people around the world are using HP technology to pursue their personal and professional passions. The launch of its worldwide “Everybody On” tagline and branding campaign – “spanning music, fashion, community activism, business and more” – is …

In late September 2010, IDC, the global market intelligence firm, published a report stating that Nokia had lost its plot in India and had tanked close to 20% of its share in the Indian market over the past one year. The report was immediately shot down by Nokia and the figure is still unclear. However, the fact remains that Nokia has constantly been troubled by competitors, both large and small, in the Indian market. Micromax, Karbonn, Spice, Videocon, Lava, Lemon, GFive and a large group of Chinese imports – the …

Nearly everybody fell in love with the Jaago Re campaign of Tata Tea. The campaign showed simple aspects of our daily life, highlighted on how we have forgotten our basic duties as citizens of India, and urged the audience to ‘wake up’. These set of ads stood out of the crowd, who mostly focused on the functional aspect of tea. There have been some attempts by other players to build emotional associations; one that comes to mind is by ‘Bagh Bakri’ Tea, which claims to revive family ties. However, they …