In a year, which could be described as anything but good for the world economy, when most of the companies were grappling with ideas for settling their P&Ls at a respectable score, the only company which saw the silver lining in the dark clouds was Samsung. This year proved out to be a gem of a year for Samsung in spite of the eternal patent tussle going on with Apple in many countries. It first overtook Apple as the world’s largest smart phone manufacturer and now it hopes to emulate …

The Marketers & Intaglio (The IIM Calcutta International Business Summit) presents Marketique 2012. Inviting all students & professionals – here is a chance to pen down your Marketing thoughts.
Topic: You can write on any promotional campaign, encompassing an analysis of the media Channels used (Print, Television, Internet etc.) and the advertisements; the overall impact of the campaign in changing/establishing/re-enforcing the image of the brand. The chosen brand need not be Indian. Example : An analysis of Tata JagoRe Campaign.

Marketique Rules:

Only original work should be submitted.  Plagiarized entries would be publically …

Marketers from IIM Calcutta participated in the execution of a very important process for any company. They were Involved in conducting a market research program which would allow companies to understand how consumer perceive their brand. This event, organized by Team Census, was conducted during the month of January. Sahil Dev, a member of the organizing team gives a description about the two day experience.
A brand is made or broken by the response of the consumers towards it. So, we can see   why “knowing the consumer” is of utmost importance …

Nokia, one of the top recruiters on campus, would be conducting a workshop on mobile applications in IIM Calcutta. The workshop’s focus would be market for apps and, challenges and opportunities for a marketer in this space. This will include introduction to Ovi and various other enablers of mobile solutions for Nokia. Sessions will provide key insights into the world of apps and its various stakeholders. Given that mobile applications are the talk of the town these days; this is not an opportunity to be missed!
This workshop will also act …

(IIM Calcutta campus was abuzz with students frantically wearing different guises and chalking out plans to playfully trap the consumers into market research without actually sounding like researchers. While the event got over in the first week of  this month, Amber Nagar (PGDM 2009-11, IIM Calcutta), a member of the organizing team, Team Census, elaborates upon the event)
“How well do you know your customer?” That is the first question any experienced marketer would ask you when you approach him with a marketing plan. And we at Team Census, …

Tonight (10th January) is the deadline for the article writing competition! Rush in your entries! For more details, read on!!
Dear all,
Team Intaglio and Marcell, the marketing club of IIM Calcutta, are happy to present to you “Marketique”, a marketing article writing competition. All you have to do is write an article of at least 500 words that talks about any idea/analysis/aspect related to marketing and send it to us at themarketers.iimc@gmail.com.
Cash prizes worth INR 5000 up for grabs. The top 3 entries will be published as headline posts on this …