I think that maybe wily old Bill may have quite liked that line! Only that my revelation has to do with the bottom of the economic pyramid. I’ll give you a moment to settle matters with your thoughts, just in case you happen to have a relentlessly imaginative mind.
Being an Indian, one never really has to discover the Bottom of the Pyramid. It’s out there on the streets staring right at you, ever since you can remember. It’s unlikely that you just happened to stumble upon it one mid-summer’s night. …

“Influence in society is a capital which has to be economized if it is to last.”
- Leo Tolstoy
If you’ve been to B-School, there’s a fairly good chance that you’ve read HBR’s case study on Netflix. For those of you who 1) went but exercised their choice to not read 2) haven’t heard of the company, the HBR case study describes how Netflix’s innovative model for delivering DVDs through mail services helped them establish a competitive advantage that put a large chunk of their competition, the traditional brick-and-mortar video rentals, out of …

One of my favorite scenes from the movie ‘Fight Club’ is the ending scene when Edward  Norton, with his head all blown up, is staring at the concrete jungle spread out in  front him as the buildings start blowing up and The Pixies’ Where is my mind starts  playing in the background. Research in Motion is a company that had every single  individual working in such buildings dancing to their BBM tones till not so long ago.  That was no small following of loyal corporate fans! In 2009, Fortune …

While India prepares itself for the final month of the CAT season (I am still astonished that people don’t realize that the CAT derives its name from the only Common Animal Type, namely the cat, missing from the Chinese calendar; a consequence of strained diplomatic ties with China post the Sino-India War of 1962), we at The Marketers felt it would be a good idea to write a short article that attempts to give MBA aspirants some basic insight into the world of marketing.
Airtel recently released a new print and …