Have you seen ‘the girl with the dry erase board’ on the internet?? If you have not, then you must… And as soon as you do, trust me that you’ll feel like sharing it with others.
We are all aware of the different means people use to market websites and increase traffic on them – search engine optimization, listing on directories and linking up with social networking accounts being the most common techniques used. But today I aim to analyze a technique that is less common but definitely carries a huge …

The world cup has taken all sports lovers (and even those who are not!) across the globe by storm. Considered by some to be thebiggest sporting spectacle in the world today, the FIFA World Cup is a brand that all sports bodies look up to. Today, we take a look at some of the interesting promotion plans that great sporting spectacles have employed to generate publicity and live up to their image.

The Olympic Torch Relay: The stature of this activity, which becomes grander for every edition of the Olympics, can …

Everyone wants to be distinct, everyone wants to be cut above the others and everyone will look to express themselves through the choices they make (and this is all the more true for people who can afford more choices). So yes, the choices offered must be different, right?
When a market has already been established and is packed with players, how can you make your offering different from others? A marketer’s first answer will be – ‘different positioning’.
Of course that’s correct. But it doesn’t end there. A question that needs to …

A lot has changed in advertising in the past decades. But one thing that continues to live on since the inception of advertising is ad slogans. We’ve all heard hundreds of them. And even after years, we won’t forget the ones that ‘clicked’ with us.
Marketers use ad slogans for a variety of reasons. The ad slogans can

Help a company state the main benefits of the brand or set it apart from competitors – Citibank: ‘The Citi never sleeps’
Be witty and memorable – Braniff Airlines: ‘When you got it, flaunt it’
Make …

Amit Shukla, a 2nd year student pursuing the Post Graduate Diploma in Agribusiness at IIM Lucknow, has won the ‘Judge’s Pick’ prize at Marketique, the marketing article writing competition at IIM Calcutta’s annual international B-school meet, Intaglio ’10. Following is his prize winning article on ‘Habit Marketing’.

Introduction
Tea cultivation in India has been a major business activity since eighteenth century. However, tea drinkers were very scattered at that time and drinking was restricted to the elite classes. East India Company controlled most of the tea gardens in India for …

Venkatesh K, who is currently working in Bharat Petroleum Corporation Limited, has won the ‘Judge’s Pick’ prize at Marketique, the marketing article writing competition at IIM Calcutta’s annual international B-school meet, Intaglio ‘10. Following is his prize winning article.

I remember the time this ‘bug’ bit me. It was in 2003 when Hutch rolled out in Chennai, with their crazy hair-styles for ads. O&M was behind this idea. This excited me more than calculus and isomers. Later, I was introduced to Mr. M.S. Banga, courtesy the internet. Like most, I started …