It’s time for Waka Waka. People not even remotely interested in the sport of soccer are debating whether Cappello is responsible for England’s mess or whether the vuvuzela is a boon or an evil. Such is the impact of this gigantic international event on everybody’s mind that marketers would be foolish to not associate themselves with this event and capture some of the mind space. Expectedly, all of them have been feverishly working on it and believe it or not, more than 7 billion USD have been spent on advertising …

The spending on television advertisements has been on an exponential rise in the past few years with every brand wanting to flood you with its commercials. However, a lot of reports have been suggesting that the efficacy of a television commercial to ensure brand recall has been falling significantly with the increasing brand clutter on the so-called idiot box. It is not surprising then that brands have started to find new ways to creep into our daily life. It is often said that things impact the most when you expect …

It wasn’t very long ago when Maggi ran advertisements of a school kid coming back hungry after school in the evening and her mother making a bowl full of Maggi Noodles in 2 mins. Those days, Maggi had positioned itself as an evening snack. However, that position has since been vacated by Maggi and it has moved on presently to a campaign where it brands itself as a filler food for all times. Last year, it ran the “Me and meri Maggi” campaign where it showed stories of how people …