We’re extremely sorry for the excessive delay in declaring results for Marketique.
First things first. Results shall be declared before Wednesday end of day.
Reason for the delay is that we were earlier planning to get evaluation done by some of the profs. However, due to their unavailability, we had to look elsewhere. An easier option was to evaluate the articles ourselves. But we don’t think we’re competent enough to be really evaluating articles from other people.
Thus, we started exploring our industry contacts to get some real experts. Thankfully, we now have …

Nearly everybody fell in love with the Jaago Re campaign of Tata Tea. The campaign showed simple aspects of our daily life, highlighted on how we have forgotten our basic duties as citizens of India, and urged the audience to ‘wake up’. These set of ads stood out of the crowd, who mostly focused on the functional aspect of tea. There have been some attempts by other players to build emotional associations; one that comes to mind is by ‘Bagh Bakri’ Tea, which claims to revive family ties. However, they …

Mr. Shailesh Chaturvedi has been working with Tommy Hilfiger India since 2006. An engineer & MBA by education, he has been working in the apparel industry for the last 18 years. In the past, he has worked with Benetton in the Hong Kong office. Further, he has been involved with some of the legendary brands like Louis Philippe, Allen Solly, Esprit & Van Heusen while working with Madura Garments.
Today, he shares insights about the Indian premium apparel market. Further, he talks about the various ingredients necessary for a premium apparel …

Last week, I read in the newspapers that Jet Airways is planning a brand consolidation, reducing currently used 3 brands, Jet Airways, the full-service airline, Jet Lite & Jet Konnect, both low-cost airlines, down to two. It was mentioned that the brand to be killed was Jet Lite, and if the plan goes through, Jet Lite’s operations would be run under the brand Jet Airways Konnect. Let us see the merit in this decision.
The first point here is the issue of brand consolidation. Jet had been operating two similar, low …

Dear readers,
We’re off to Bangkok, Delhi, Adventure trip to <somewhere>, home… for a week-long vacation.
We’ve run off to places where forget the internet… there might not be phone connectivity. Even if there is, we’re too lazy to write during this awesome time called ‘vacations’
Thus, we won’t be able to update any article for a week or so. Till then, enjoy some classic Indian ads at youtube and discuss them at http://www.facebook.com/themarketers
Regards,
The Marketers
–Shashank Bajaj is a PGDM (2011) student at IIM Calcutta. He holds a Bachelors degree …

By now, all of us would have seen the fresh set of ads from Vodafone. I am referring to the campaign about Rs. 4 plan, featuring a weird green creature, which after some research on the net, found out, is a parrot. Finally, after a lot of adulation, quite a few awards, and some criticism from a few quarters, Vodafone seems to have retired the Zoozoo brigade, and have brought in a new protagonist. Let’s see how it’s different from the earlier ads, and if there is more to the …