I was sitting in a religious ceremony at my home and listening to the words of the wise man and these questions came to my mind. How old is Hinduism? And what about Christianity? I am sure that you realize that it has been thousands of years since people have been following them and some of the beliefs regarding religions have changed and some have evolved over time.

One industry which has been in the news for all the wrong reasons has been the Airlines industry of India. Along with the emergence of low cost carriers, the hues and cries after the increase in fuel surcharge and long term unsustainability of low cost airlines hogged the limelight for long.  The industry has seen the dismal situation of Kingfisher airlines at present and the innovative offering of hot food in SpiceJet airlines. After having my regular encounters with airlines in the last two years and testing out all the …

‘I don’t want healthy food!’  Such cry might seem to come from a person who is short-sighted and who does not care about the tons of fat he is consuming. Indeed, it is the reality that a lot of multinational companies are facing in India. It is very instinctive for us to ‘Like’ FMCG such as Diet Pepsi, Sugar-free candies, roasted and baked chips etc. But, from the point of view of a consumer who has the habit of consuming these items regularly, the experience is unsatisfactory.
The pleasant feeling of …

Marketers from IIM Calcutta participated in the execution of a very important process for any company. They were Involved in conducting a market research program which would allow companies to understand how consumer perceive their brand. This event, organized by Team Census, was conducted during the month of January. Sahil Dev, a member of the organizing team gives a description about the two day experience.
A brand is made or broken by the response of the consumers towards it. So, we can see   why “knowing the consumer” is of utmost importance …

Most of us are familiar with “SIR JI” and this is a phrase that was taken to a new level by Idea Cellular Ltd. In recent years, IDEA’s Campaign themed  ‘An IDEA Can Change Your Life’ has been one of the most successful ones and it never goes away from our minds.
Some of the reasons for this astounding success are:

Emotional and moral appeal of the idea
Binds the consumer with an innovative Idea
Strong …