A disclaimer is due when one starts with a title such as this. Here then I must say, the following piece has no relation to a book with a similar-sounding name and its popular-sounding author.
What, instead, this piece is about is something related to the small shops of India. The readers would do well to recall that the organized retail, the flashy and new image of India’s booming cities, still forms only less than 5% of India’s total retail market, and that India’s retail market estimated to …

Last weekend my friends and I went out to dine at Domino’s in Alipore (Kolkata). A messy bunch of youngsters with little patience that we are, we took a long time deciding on the order like we always do, and then went on to play our desperate selves pestering the counter lady for all possible combinations and available offers that would maximize our ‘utility’ (externalities of studying too much economics, perhaps). Now if I were on the lady’s place, I would have shut me and my friends up and kicked …