Mahindra Verito- And???
It’s different when you are BMW or Mercedes Benz. The ads made can be vague, laddered up to the point where it stops being a mode of transportation and starts becoming a way of life. Thus when you see the (hopefully) naked woman with the “You know you’re not the first. But do you really care?” advertisement for BMW used cars with just the BMW symbol, the ad still makes sense. The brands have the advantage of being perceived as the best in the market already and all …

Ok, let me admit it out loud. I am not a big sports fan. Don’t get me wrong, I love to play a lot of games (in all contexts), but I can’t watch people play on TV. (Yes, guys like that exist; it’s a rare species about to be extinct). In order to be a “Guy” guy and have friends, I have to pretend to know a lot of things (Why Wayne Rooney married at an early age, Why Christiano is the answer to most of my friend’s prayers, …

Around the late 1950s the American car market was dominated by the Big Three (or Detroit Three) – General Motors, Ford and Chrysler. The market was filled with bigger and more powerful cars than ever before; cars that played host to ever growing number of accessories. The American public was happy with what they were being offered; muscle, power and space. The 1950s had already ushered in the Cadillacs and the Thunderbirds which had gripped the market completely in that decade and the Big Three were well posed to gauge …