Customer Value and Customer Satisfaction are arguably two of the most used terms in marketing. While both refer to a customer’s perception about a product and are often used interchangeably, a marketer would do well by knowing the difference between the two, and hence the necessity of having different terms.
By definition Customer Satisfaction is a result of comparison between a products performance and expectations. These expectations are usually formed by positioning of the product through various marketing communications. Historically “customer satisfaction” was the buzz word for marketers. It was considered …

This summer, while we were busy with our internship, learning the nuts and bolts of marketing first hand, India once again immersed itself in the annual carnival of IPL. Not just a cricket fans delight, IPL is also a godsend for marketers in India, and this year one of the most keenly contested battles outside the field was between the major Telecom players, who were trying to grab eyeballs and hopefully customers for their newly launched 3G services. As a result, we came to know that 3G is a super …

In history of marketing no other product has borne greater wrath of regulators or has created more iconic stories then cigarettes. Although with increasing control cigarette advertising has become more subtle, the past century has been marked with enough thrills to make the story a marketing best seller. So let’s take a look at few instances from world of tobacco, a few of which might even leave a bad taste in mouth.

Marlboro Man – Arguably one of the most recognized figures in marketing was this rugged cow boy who stood …