In late September 2010, IDC, the global market intelligence firm, published a report stating that Nokia had lost its plot in India and had tanked close to 20% of its share in the Indian market over the past one year. The report was immediately shot down by Nokia and the figure is still unclear. However, the fact remains that Nokia has constantly been troubled by competitors, both large and small, in the Indian market. Micromax, Karbonn, Spice, Videocon, Lava, Lemon, GFive and a large group of Chinese imports – the …

“The only thing worse than being talked about is not being talked about” – Oscar Wilde.
Benetton took the world by storm in 1984 with its ‘All the Colors of the World’ campaign which later evolved into the ‘United Colors of Benetton’ trademark. The ads started with the theme of racial equality and later went on to address a host of other burning issues. Their controversial and hard-hitting portrayal often landed them in trouble but more often than not, they also managed to be heard and thus make their presence felt. …

[This article was contributed by Gokul Badrinarayanan, a second year Post graduate student at IIM Calcutta. Marketing is both his interest and passion and he is especially interested in Social media and movie marketing. Movies have been a life-time indulgence, with interests varying across various genres and eras of English, Tamil and Hindi cinema. He is a fresher from Anna University. You can read more of his posts at casualstrokes.wordpress.com]
Imagine this scene.
Its late at night, so late that its almost the next day. There is a closed gate, and outside …

FMCG:
1. Cocal Cola and Nestle extend joint venture for tea in India
Coca-Cola is extending its global joint venture with Nestle for ready-to-drink tea — Beverage Partners Worldwide — to India, at a time when a joint venture between its archrival PepsiCo India and Tata Tea for functional beverages is on the verge of being kicked off. Economic Times
2. Tata Motors overtakes RIL as the most valuable brand in India.
You don’t get to drive past Reliance Industries everyday. But that’s exactly what Tata Motors has done in the 2010 edition of India’s …

Vinod’s body confidence soap”- that was Cinthol’s tagline in its iconic 80s ad. It featured Vinod Khanna riding a horse on a beach and exuding confidence in a smart tux.
TVC: Vinod Khanna
Cut to 2008 and the brand had Hrithik Roshan pull off breathtaking stunts for the same product with the same positioning. Cinthol has come a long way since its launch more than 50 years ago and it is one brand which has proudly stood the test of time.
Among the oldest soaps in India, Cinthol was first launched in 1952 …

1. Dabangg moment for Zandu Balm
A carefully choreographed marketing gimmick? Business Standard
2. Dabur To Add Stores Through Franchise Route
Local FMCG giant Dabur India has announced plans to open franchise outlets of its ‘Newu’ retail stores, adding that it will look to open smaller-format outlets to speed up expansion. Kamcity
3. Cadbury’s drop iconic ‘glass and a half’ slogan.
It’s been their trademark slogan for more than 80 years. But now chocolate-makers Cadbury have ditched the iconic words ‘glass and a half’ from the labels of their famous Dairy Milk bars.
Read more …