In the year 1977 Coca-Cola exited the Indian soft drink market. As soon as the giant left, others came out to play. Mohan Meakins, Modern Bakers, Pure Drink; Companies you won’t even recognize today, and brands you might have never heard of ruled the Indian soft drink market from 1977-1988. Why today, soft drink brands ‘Double-7’, ‘Mary & Puck up’ or ‘Thrill’ doesn’t make any sense to us?, Why today, we don’t even know that McDowell’s at one point of time owned three different soft drink brands. It is because …

Scene 1: You are standing at the Statue of Liberty, a guy comes to you, and asks whether you can snap his picture with the big stone monument. You grant the guy this favor, the guy hands you his digital camera, goes away and poses with the statue, you click the picture. You see the picture on the small LCD screen and admire the quality of the picture. The guy then comes to you and shows you the different modes in the camera and asks you to click a picture …

I would like to start this article by testing your imagination powers. I will pose a hypothetical scenario, the year is 2104 A.D, the world is now being ruled by Martians who were really angry when scientists from earth meddled with their ecosystem by trying to shift humans to Mars, as the population on Earth has grown beyond measures. Now the humans are prisoners-of-war and are being punished by the Martians by not providing them any means of entertainment. There are no TVs or Internet, no Newspapers, No road side …

No, we are not going to talk about controversial issues here; neither is this post in any way linked to the movie that’s been making waves. This is an article on the rise of the online travel industry. Remember the times when you used to stand in long queues and cribbed at the person sitting on the other side with his hands on the keyboard and an obsolete black and white DOS screen in front. If you had enough cash to spare or were as lazy as me, you would …

Karizma sets tone for Hero branding strategy :
The maker’s name is absent from World Cup ads for bike as Hero seeks to evolve its own brand after split with Honda. Hero and Honda are parting ways, and the Karizma promos are the first of the Indian group’s new branding strategy as it prepares to go to the market alone after a 26-year partnership. As Mint reports the Hero group has previously said it would evolve its own brand after the split and enter overseas markets such as Latin America, Africa and West Asia …

“John Nash: [to Thomas King] I still see things that are not here. I just choose not to acknowledge them. Like a diet of the mind, I just choose not to indulge certain appetites; like my appetite for patterns; perhaps my appetite to imagine and to dream.”
A long-term disorder involving the breakdown between vision, personality and behavior; leading to faulty perception, inappropriate actions and feelings, and withdrawals from reality.

Schizophrenia, the ‘Chemical X’ that makes any Hollywood movie an instant hit, be it the 4 Oscar bagging, “A Beautiful Mind” …