About
This site has 5 sections in total. 2 sections “Window to the Past” and “Ad-alysis” will be based on a fortnightly theme which shall be updated, well, every fortnight! Other 2 sections “Fresh from Market” and “Campus territory” are regular features which beg to stay away from any common theme. The 5th section “GoD” is totally on his followers’ mercy – steer it in the direction you want!
Fresh from Market: In this section, we bring to you insights into the latest developments in the Indian marketing landscape.
GOD(Gyan On Demand): Have a query about Marketing? The Marketers are here to help you sort it out. Just write to us at themarketers.iimc@gmail.com
Window to the Past: What has happened before can happen again. Here we bring you famous marketing stories that rocked the world in their time.
Campus Territory: Joka, the home to a handful of wanna-be marketers, usually keeps abuzz with marketing activities or with some clever marketing moves and gossips undertaken by those who want to start ahead of the rest. We bring you an insight into all such activities at regular intervals.
Ad-alysis: Find out the who, what , where, when and why of all the ads you see on television-the reasoning behind the ‘scenes’.
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