All of a sudden, everybody is after the humble nimbu paani. It started with PepsiCo and Parle Agro launching Nimbooz and LMN respectively in 2009. Recently, Coke has jumped into the fray with the lemon version of Minute Maid, calling it Nimbu Fresh. While LMN and Nimbooz enjoyed a fair bit of advertising last year with their launch (and nearly equal success in the market), surprisingly, Parle Agro has not launched any advertisement for LMN this year. Nimbooz has come up with a couple of TVCs and Minute Maid Nimbu Fresh …

Knowledge is wealth and Information is power. Err…the latest market updates –
1) Vitamins in tea? HUL has launched Brooke Bond Sehatmand, a tea with vitamins – an attempt to battle micronutrient deficiency. Find out how they plan to position and promote the product at: Domain-B
2) This one’s for all ‘Nimbu Pani’ lovers. Coca-Cola has come out with ‘Minute Maid Nimbu Fresh’ to bolster its offerings under the Minute Maid juice brand. Well, that was the Product. Find out more about its Price, Promotion and Place at: The Hindu
3) After Brooke …