At first glance, the numbers seem to speak for themselves. 2009 net sales –  $79.0 billion. While other companies were floundering in the midst of a recession, P&G held its own, and still maintains its position as the world’s largest consumer goods company. As grand as it may seem though, this is the culmination of over hundred years of marketing excellence. Perhaps the best place to begin would be at the very beginning itself.
Like all other companies which have survived the test of time, P&G too has a story behind …

After the STP approach of a political party, I was planning to do a 4P analysis for them. However, I figured that it would be a tad too boring and academic. So, I thought of a much more interesting, and probably the most exciting topic in marketing: competitive strategies.
I agree that it seems a bit cold to view the political parties driven by their ‘passion’ for ‘education’, ‘social equity’, ‘inclusive growth’ etc as ‘market leader’, ‘challenger’ etc. However, I hope you’ll agree with me after going through the 1,000 odd …

Harry Potter. No other book, rather brand, has caused quite as much excitement in living memory as J K Rowling’s boy wizard has. The book sales figures have been consistently breaking records. The sixth book sold 6.9 million copies in the US, but only to be bettered by its successor, which sold 8.3 million copies on the day of release! Not counting the last book, the series has sold over 325 million copies over 10 years, which exceeds the population of the US! J K Rowling became the highest earning …

Microfinance is in a much debated domain in India. The desired results of microfinance aren’t. While poverty alleviation is a major governmental focus of recent times, micro-finance is much often visualized as the panacea for deliverance of the poverty alleviation promise! Marketing, in contrast, is paired with profit making behemoths and its relative importance in the field of micro-finance is considered to be low. The focus of this article would be at finding out the need of marketing microfinance and implications of microfinance on marketers in general.
Marketing and Micro-finance
There are …