When you talk of iconic Indian brands, one name which features in any conversation is Liril. Launched in 1975, this was the ad, and the brand, which revolutionised the world of Indian advertising.
Liril has always had an association with freshness. The image of Karen Lunel in a lime green swimsuit under the waterfall, accompanied by the jingle ‘La la la…..’ is one which resonates with the idea of freshness, and is still deeply entrenched in the minds of the public even today. Her carefree cavorting under the water was seen …