It wasn’t very long ago when Maggi ran advertisements of a school kid coming back hungry after school in the evening and her mother making a bowl full of Maggi Noodles in 2 mins. Those days, Maggi had positioned itself as an evening snack. However, that position has since been vacated by Maggi and it has moved on presently to a campaign where it brands itself as a filler food for all times. Last year, it ran the “Me and meri Maggi” campaign where it showed stories of how people …

An update on what’s new and happening in the market-
1) After the world’s cheapest car, Mr. Ratan Tata has turned his attention to water purifiers. That’s right; the Tata Group has launched the world’s cheapest water purifier. Find out more at: rediff Business
2) The winter seems to have set the creative juices (or is it creative ‘soup’) flowing at Knorr Soups. Read on further to find out more about their high impact outdoor campaign: afaqs!
3) As an extension to their existing Choupal Saagars, ITC now plan to extend them in …