Nokia became a success story in India starting from a point where almost 80% of handsets were sold in the grey market and high duties ensured large scope for arbitrage. While lowered handset prices and a wide distribution network along with the government’s decision to lower duties helped its cause, it also displayed leadership through its India-centric product innovation. The launch of Nokia 1100 in late 2003 was major milestone on Nokia’s road to market leadership in India.
While the model had other features like calculator, alarm clock, stopwatch, games and …

Following are some of the important articles published on the world wide web regarding the recent developments in Indian marketing perspective:
1. Small is the new big! The story that started with the success of Colgate (East Asia) and Chic shampoo has continued to other product categories as well. While small packs were initially targeted at the rural consumers, they have now caught up with all markets. Hindu Business line describes how low unit packs of Britannia, Cadbury and even Vodafone have flown off the shelves.
Read full story at: The Hindu …