1. HUL hikes soap prices to offset rising input costs
In a bid to offset high input costs, FMCG giant Hindustan Unilever today said it has hiked the price of its Lifebuoy soap by over 6 per cent, while reducing the pack size of popular soap brand Lux. Economic Times
2. Future, HUL to enter instant pasta market

After noodles, the Rs 100-crore pasta market is becoming a fresh battleground for FMCG companies. The latest entrant is the Kishore Biyani founded Future Group which is launching pasta under the brand “Tasty Treat”. The …

Billboards, radio ads, television ads, television program sponsorships, movie product placements, online…  what’s next! All this while, marketers have been coming up with innovative promotion techniques, trying to get the customers engaged with the brand.
HUL takes it to the next level with Cornetto Luv Reels, makes a full-fledged 45 minutes movie series. Wall’s Cornetto has come up with a plan to launch a series of short movies, created by aspiring artistes. Nearly all of the crew for the movies comprises of upcoming actors, directors etc. Although it is not very …

FMCG:
1.  Ambush Marketing at its very best. Find out how HUL managed to ambush arch rival P&G’s grand plans in Mumbai. Economic Times
2. Marketing through social media websites is the latest trend, with an increasing number of companies opting for this route. Find out how Old Spice used it to their advantage at My Customer
3. P&G has stepped into the e-commerce market through the launch of its eStore which is expected to have a significant impact on its future prospects. Trefis
Media, Web and Entertainment:
1. With a strong domination in the …

Fresh from the Market is now back with a bang! Check this space weekly for marketing updates from the world of FMCG, sports and personalities, automobiles, media, print, entertainment and a whole lot more. Read on-
FMCG
1. Procter & Gamble will next week become the latest major multi-national company to sign up as a sponsor of the International Olympic Committee (IOC) in a deal that will include London 2012. Inside the Games
2. Seven major food and beverage companies have signed a unique pledge committing themselves to responsible advertising and marketing to …

Knowledge is wealth and Information is power. Err…the latest market updates –
1) Vitamins in tea? HUL has launched Brooke Bond Sehatmand, a tea with vitamins – an attempt to battle micronutrient deficiency. Find out how they plan to position and promote the product at: Domain-B
2) This one’s for all ‘Nimbu Pani’ lovers. Coca-Cola has come out with ‘Minute Maid Nimbu Fresh’ to bolster its offerings under the Minute Maid juice brand. Well, that was the Product. Find out more about its Price, Promotion and Place at: The Hindu
3) After Brooke …

Brand evolution-the story of how  a brand changes with time- is one of the most fascinating journey’s one can take.  Fair and Lovely is a good example of this.
This iconic product was launched in the Indian market in 1975, after being developed in Unilever’s research centre. It revolutionised the Indian skin care industry, and very soon became the market leader. It created a new category all together, one which women all over the country took to immediately. Since this was a very new product, initially there was a lot of …

Following are some of the important articles published on the world wide web regarding the recent developments in Indian marketing perspective:
1. Small is the new big! The story that started with the success of Colgate (East Asia) and Chic shampoo has continued to other product categories as well. While small packs were initially targeted at the rural consumers, they have now caught up with all markets. Hindu Business line describes how low unit packs of Britannia, Cadbury and even Vodafone have flown off the shelves.
Read full story at: The Hindu …

When you talk of iconic Indian brands, one name which features in any conversation is Liril. Launched in 1975, this was the ad, and the brand, which revolutionised the world of Indian advertising.
Liril has always had an association with freshness. The image of Karen Lunel in a lime green swimsuit under the waterfall, accompanied by the jingle ‘La la la…..’ is one which resonates with the idea of freshness, and is still deeply entrenched in the minds of the public even today. Her carefree cavorting under the water was seen …