FMCG:
1.  Ambush Marketing at its very best. Find out how HUL managed to ambush arch rival P&G’s grand plans in Mumbai. Economic Times
2. Marketing through social media websites is the latest trend, with an increasing number of companies opting for this route. Find out how Old Spice used it to their advantage at My Customer
3. P&G has stepped into the e-commerce market through the launch of its eStore which is expected to have a significant impact on its future prospects. Trefis
Media, Web and Entertainment:
1. With a strong domination in the …

Fresh from the Market is now back with a bang! Check this space weekly for marketing updates from the world of FMCG, sports and personalities, automobiles, media, print, entertainment and a whole lot more. Read on-
FMCG
1. Procter & Gamble will next week become the latest major multi-national company to sign up as a sponsor of the International Olympic Committee (IOC) in a deal that will include London 2012. Inside the Games
2. Seven major food and beverage companies have signed a unique pledge committing themselves to responsible advertising and marketing to …

Abhirup Ganguly and Tanvi Saraf, both 1st year students at IIM Bangalore, are hereby declared as the 1st runners up at Marketique, the marketing article writing competition at IIM Calcutta’s international B-school meet, Intaglio ‘10. Following is their prize winning article on social media marketing.

What do you do when you are faced with the seemingly impossible job of creating visibility for a tiny brand on a shoestring budget and you are promoting something as unexciting as a blender? Here’s an idea: Take $50, use it to purchase a rotisserie chicken, …