FMCG:
1. Hat-trick for Nokia: India’s Most Trusted Brand for third time in a row
If Nokia manages to hold on to its position as India’s Most Trusted Brand in 2011, it will have equaled a feat previously accomplished by just one brand: Colgate — winning India’s Most Trusted Brand title four years in a row.
At first glance, though, the battle for number one spot would appear to be a contest of un-equals. Colgate was voted India’s Most Trusted Brand the maximum number of times, and has never relinquished its position as …

Following are some of the important articles published on the world wide web regarding the recent developments in Indian marketing perspective:
1. Small is the new big! The story that started with the success of Colgate (East Asia) and Chic shampoo has continued to other product categories as well. While small packs were initially targeted at the rural consumers, they have now caught up with all markets. Hindu Business line describes how low unit packs of Britannia, Cadbury and even Vodafone have flown off the shelves.
Read full story at: The Hindu …