The last few days have been pretty eventful in the field of Indian advertising. With Bajaj announcing the phasing out of its Scooter segment, the Indian Television was filled with echoes of “Hamara Bajaj”. News channels conducted talks on the changing face of the advertising scenario in India, people began to reminisce old times and it was nostalgia all the way. While we do mourn the death of our favourite brands, it is interesting to see that the attachment is more to the advertising campaign than to the product.
This might …

Following are some of the important articles published on the world wide web regarding the recent developments in Indian marketing perspective:
1. Small is the new big! The story that started with the success of Colgate (East Asia) and Chic shampoo has continued to other product categories as well. While small packs were initially targeted at the rural consumers, they have now caught up with all markets. Hindu Business line describes how low unit packs of Britannia, Cadbury and even Vodafone have flown off the shelves.
Read full story at: The Hindu …