Following up on the previous article on managing press relations, let’s focus on how it happens on the ground. As mentioned in the earlier article, and also pointed out in a comment, the biggest task for the brand is to get the journalist to write the article as a marketing pitch, and no as a bland news item. The example we took in the last one was ‘Now fly for Rs. 500’ v/s ‘Low cost airline launched’. Here is a case of a permanent conflict between the two parties.
The journalist, …

PR: we’ve often heard this term being used in the marketing parlance. So what is it. Simply stated, it a kind of promotion channel which, in the words of Mr. Kotler, aims at promoting, or protecting the image of a company or a specific product. It comprises various means like Press Relations, Corporate Communications, lobbying etc. I’ll be focusing on Press Relations for the rest of the article, and the views I’m going to present are based on my summer internship experience with a brand which leverages Press Relations quite …

The Apple iPod could be said to be one of the, if not the most successful new product launches of the twenty-first century. It took the music world by storm, and has been attributed as being the primary cause behind the revival of Apple. In March 2003 the Apple share value was $7, by July 2008 it had jumped to $180. In the years between 2003 to 2008 the Apple share value increased by a spectacular 2500%.
What made the iPod so different, and allowed it to capture such a large …