Stories of declining brands abound, more so in a brand-driven market like the luxury car segment. And Jaguar which was once synonymous with sophistication and style finds its brand image eroded while competitors thrive.
So where did they go wrong? When Ford bought Jaguar in 1989, the ‘Big Cat’ was perceived to be low on reliability but their designs were admired. The powers-that-be at Ford thought they had their task cut out. Funding was flooded into the engineering department and phrases like ‘British engineering’ and ‘the art of performance’ were communicated …

The last few days have been pretty eventful in the field of Indian advertising. With Bajaj announcing the phasing out of its Scooter segment, the Indian Television was filled with echoes of “Hamara Bajaj”. News channels conducted talks on the changing face of the advertising scenario in India, people began to reminisce old times and it was nostalgia all the way. While we do mourn the death of our favourite brands, it is interesting to see that the attachment is more to the advertising campaign than to the product.
This might …