Every year, millions of Americans ( and others from around the world) tune in to one event that is every marketers dream  – The Super Bowl. But, like all good things, Super Bowl ad time does not come cheap. In 2010, a 30-second ad slot cost about $3 million. So what is it that makes marketers dish out such an astronomical amount, for 30 seconds of ad space, year after year? Probably because of the hype, and the expectations, surrounding the Super Bowl.
In America, the day on which the Super …

Advertisement campaigns are meant for wooing the customers, but a lot many times they stray from their purpose and end up doing just the opposite. They either run into trouble with the contemporary social structure as a whole or with a particular section of the society. Is it because of ignorance, lack of foresight and sensitivity or just another strategy (???) to create a buzz about products by stirring up controversies? Let’s try and find out.
Take KFC’s recent advertisement launched in Australia featuring a cricket fan sitting among a crowd …

With the global recession hitting every nook and cranny of the world, it’s no wonder that the world of advertising has taken a hit this year. In a study carried out by Microsoft Advertising, it was found that print advertising has taken over TV as the most effective means of advertising for large retailers. The 26 participants of the study were anonymous, and included large clothing stores, big grocery retailers, fashion retailers and department stores. According to the study, every £1 spent on print advertisements yields £5 in revenue, compared …